Super Early Deadline
31 August 2026
Judging
Date
23 & 24 March 2027
Winners Announced
22 April 2027
31 August 2026
23 & 24 March 2027
22 April 2027
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Spirits brands don't just enter awards for the trophy, instead they use recognition as a calculated sales and marketing tool
From whisky to ready-to-drink, here's how spirits are judged, what medals mean, and why the results matter to the trade
Awards won't guarantee a distribution deal, but when used strategically, they can open doors that cold pitches rarely do
The UK is one of the world's great drinks markets — but getting your product on shelves requires knowing exactly how it works
Not all awards carry the same weight. Here's what separates the competitions worth entering from the ones worth skipping
Built around how buyers actually evaluate spirits, the London Spirits Competition offers producers trade-relevant recognition with real commercial weight
A distinction recognising portfolio strength, commercial discipline, and sustained performance within the UK spirits trade.
Moving Beyond a Single Tasting to Shared, Real-World Experience
Adhering to the standard set in 1894, Standard 1894 combines European ingredients, Italian production, and modern distillation to deliver an ultra-clean, accessible premium vodka